The best starting point is “Confessions of the Pricing Man: how price affects everything,” by Hermann Simon. If you want to learn how to do practical pricing strategy, this is is the book to read first.
Other personal favorites – which have pricing as a consistent thread – include:
- MoneyStuff (a BloombergView Opinion column) by Matt Levine
- “The Price Advantage,” by Baker, Marn, and Zawada
- “Monetizing Innovation: design products around the price,” by Madhavan Ramanujam
- The Indicator podcast, by Cardiff Garcia and Stacey Vanek Smith
- “The Strategy and Tactics of Pricing,” by Nagle, Hogan, and Zale
The Lemonade Problem 